Privacy Policy
1. General
1.1 Processing of personal data
Personal data in the sense of Article 4 of the EU General Data Protection Regulation (GDPR) is any information relating to an identified or identifiable natural person, e.g. name, address, email addresses, etc.
1.2 Responsible
The responsible party for the processing of personal data iSd Art. 4 (7) GDPR is:
vlabs innovation GmbH
Seidengasse 20/3
1070 Vienna, Austria
Email: office@vlabs.at (see our imprint).
1.3 Transmission of your personal data
As a data subject, you have the following rights with regard to the personal data concerning you in accordance with the legal provisions:
- Right to information
- Right to correction or deletion
- Right to restriction of processing
- Right to object to processing
- Right to data portability.
You also have the right to complain to a data protection supervisory authority about our processing of your personal data. When processing your rights, we may ask you for proof of identity.
1.4 Disclosure to authorities
We reserve the right, in the event of a legal obligation, to disclose information about you if such disclosure is required of us by lawful authorities or law enforcement bodies (legal basis: Art. 6 (1) c) GDPR).
2. Users of our website
2.1 Categories of data processed and purposes of data processing
In the course of your visit to this website, we will automatically collect the following personal data about you:
- The date and time you access a page on our website
- Your IP address (in anonymized form, so that no clear assignment is possible)
- Technical information such as name and version of your web browser, Internet provider, terminal device and screen resolution
- Source of origin (URL) of your visit (i.e. via which website or advertising medium you came to us).
- The achievement of "website goals" (e.g. contact requests).
- Your behavior on the pages (e.g. clicks, scrolling behavior and dwell time)
- Your approximate location (country and city)Certain cookies (see below)
In addition, we may ask you to provide personal information, such as your name and email address, on our website in order to provide you with certain services. There is no obligation to actually provide the data that we ask you to provide on our website. However, if you do not do so, you may not be able to use all the features of the website.
2.2 Purpose and legal basis of data processing
Data processing is based on the legal provisions of § 96 para 3 TKG as well as Art 6 para 1 lit a (consent) and/or lit b (necessary for the performance of the contract) and/or lit f (safeguarding the legitimate interests of the controller) of the GDPR. We process your data for the following purposes:
- Contract initiation and fulfillment according to Article 6 para 1 lit b GDPR
- Legitimate interest (Article 6 para 1 lit f GDPR), which is to make our website user-friendly and to protect our website from attacks (ensuring the security of our information technology systems and detecting and preventing criminal threats and acts)
- Consent (Article 6 para 1 lit a GDPR): If you have given us consent to process your personal data, processing will only take place in accordance with the purposes and to the extent agreed in the declaration of consent. Consent given can be revoked at any time with effect for the future (e.g. you can object to the processing of your personal data for marketing and advertising purposes if you no longer agree to processing in the future)
We process the personal data specified in more detail above in accordance with the provisions of the GDPR, the other relevant data protection regulations and only to the extent necessary. Insofar as the processing of personal data is based on Article 6 (1) (f) GDPR, the aforementioned purposes also represent our legitimate interests. The processing of log data serves statistical purposes and to improve the quality of our website, in particular the stability and security of the connection (legal basis is Article 6 para 1 lit f GDPR).
2.3 Transmission of your personal data
In the case of mere informational use of the website, we only collect the personal data that your browser transmits to our server. If required for the above-mentioned purposes, we pass on the collected data to the relevant internal departments or to external IT service providers, including Google Analytics (see point 3.3) for processing in accordance with the required purposes (for the presentation of the website and the creation of content).
Purpose: The processing of your data is necessary in order to provide the service and to be able to prepare the desired products for you.
2.4 Data deletion and storage period
We will store your data for as long as is necessary to provide our services to you or for as long as we have a legitimate interest in continuing to store it. Longer storage will only take place to the extent necessary to investigate identified attacks on our website and, beyond that, only until the end of applicable statutes of limitations, statutory retention periods or any legal disputes in which the data is needed as evidence. After that, the data will be deleted.
3. Collection and processing of personal data
3.1 Contacting us
When communicating and/or cooperating with us, e.g. by email, via a contact form on our website, the data you provide (e-mail address, your name and telephone number if applicable, or the personal data provided within the communication) will be stored by us, e.g. in order to answer your questions or to comply with the communication required for our business purposes. We delete the data accrued in this context after the storage is no longer necessary, unless there are legal retention obligations or statutes of limitations must be observed.
When processing data that arises in the course of communication, we have a legitimate interest in processing the data in accordance with legal requirements, for internal review or in accordance with the respective communication request.
3.2 Cookies (General)
So-called cookies are used on our website. A cookie is a small file that can be stored on your computer when you visit a website. Basically, cookies are used to provide users with additional functions on a website. For example, they can be used to make it easier for you to navigate a website. Cookies cannot access, read or modify any other data on your computer.
Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies).
Other cookies remain on your terminal device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process certain user information on an individual scale, such as browser and location data and IP address values. Persistent cookies are automatically deleted after a certain period of time, which may vary depending on the cookie.
If you want to control cookies on your computer, you can set your browser preferences to notify you when a website wants to store cookies. You can also block or delete cookies if they have already been stored on your computer. If you want to know more about how to set these steps, please use the "Help" function in your browser. Please note that blocking or deleting cookies may affect your online experience and prevent you from fully using this website.
3.3 Google Analytics
Our website uses features of the Google Analytics web analytics service provided by Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA ("Google"). Google Analytics uses cookies to help us analyze how you use this website. The information generated by such a cookie about your use of this website (including your IP address and the URLs of the web pages accessed and the attributes of the website) will be transmitted to and stored by Google on servers in the United States.The data obtained in this way is used to optimize our website and advertising measures. Our website uses the IP anonymization option offered by Google Analytics. Your IP address will therefore be shortened/anonymized by Google as soon as Google receives your IP address. On our behalf, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data by Google. You can prevent the collection of your data by Google Analytics on this website via our "Cookie Management Tool" (link "Cookie Settings" at the bottom of the page) (an opt-out cookie will be set that prevents the future collection of your data when visiting this website). More information on Google's terms of use and Google's privacy policy.
3.4 Google Signals
Furthermore, we use the Signals function in Google Analytics. Google Signals enables an extended analysis of the user behavior of visitors who have visited our pages with their logged-in Google account, among other things, and have agreed to personalized advertising in their Google account. These are, for example, analyses of cross-device use of our pages (aggregation of multiple end devices), the ability to perform cross-device remarketing for logged-in Google users, and the storage of socio-demographic data (such as age group, geographic data,...) in the Google Analytics database.
3.5 Facebook
Our website uses features of the Facebook provided by Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Please refer to Facebook's Privacy Policy for more information.
3.5.1 Facebook plug-ins
Plug-ins from Facebook that are used by us store personal data of visitors to our website in accordance with Facebook's data usage guidelines. This also applies to users who are not logged in or are not members of Facebook.
3.5.2 Facebook pixel
We also use the "pixel" from Facebook on our websites. This allows us to track the behavior of users after they have clicked on an ad on Facebook. This allows us to evaluate ads for statistical and market research purposes and optimize future advertising measures.Another benefit is to recognize whether and which interactions were carried out on the website (e.g. download) (see Event Tracking). This function is also used to present interest-based advertisements ("Facebook Ads") to visitors of this website when visiting the social network Facebook (see Custom Audiences). For this purpose, Facebook Pixel has been implemented on our website. Via Facebook Pixel, a direct connection to the Facebook servers is established when visiting the website. In doing so, it is transmitted to the Facebook server that you have visited this website and Facebook assigns this information to your personal Facebook user account. No personal data is provided to us in the process. At the same time, the data is also stored and processed by Facebook itself, so that the connection to the respective Facebook user profile is possible for Facebook. Facebook may use this data for its own advertising purposes, in accordance with the Facebook Data Use Policy. The consent to this is within the scope of Facebook and cannot be influenced by us. You can find more information about the collection and use of data by Facebook, as well as about your rights in this regard and options for protecting your privacy, in Facebook's privacy policy.
3.5.3 Event tracking
In addition to the integration of the Facebook pixel, our websites also use the associated event tracking. An event is a specific action that a visitor takes on our website, such as a contact request or a newsletter subscription. This helps us to better measure the success of our online campaigns and how successful they were.
3.5.4 Custom audiences
Our website uses Facebook's "Custom Audiences" remarketing function, which uses the Facebook Pixel installed on our website to recognize logged-in visitors, along with the information on which of our pages the visit took place. These visitors can then be served targeted advertisements.
3.5.5 Conversion API
Our website uses Facebook's "Conversions API", a server-side event tracking tool. We use the tool to track website conversions and optimize our advertising campaigns. This involves sharing certain user data with Facebook, including hashed customer information such as email addresses, phone numbers, and external IDs. This data is used for matching and advertising purposes.
3.6 Piwik Pro
We use Piwik PRO Analytics Suite as a website/app analytics software and consent management tool. The provider is Piwik PRO GmbH, Knesebeckstraße 62/63,10719 Berlin. We collect data about website visitors based on cookies. The collected information may include a visitor’s IP address, operating system, browser ID, browsing activity and other information. See the scope of data collected by Piwik PRO here.
We calculate metrics like bounce rate, page views, sessions and the like to understand how our website/app is used. We may also create visitors’ profiles based on browsing history to analyze visitor behavior, show personalized content and run online campaigns.
We host our solution on Microsoft Azure in Germany, and the data is stored for 25 months.
The purpose of data processing: analytics and conversion tracking based on consent. Legal basis: Art. 6 (1)(a) GDPR.
Piwik PRO does not send the data about you to any other sub-processors or third parties and does not use it for its own purposes. For more, read Piwik PRO’s privacy policy.
3.7 Involve.me
We use Involve.me for interactive elements and forms on our platform. This is a service provided by stereosense GmbH (an Austrian company registered at Gußhausstraße 15/8, 1040 Vienna, hereinafter referred to as “Involve.me”).
By submitting your data, you acknowledge that the information you provide will be transferred to Involve.me for processing in accordance with their privacy policy and terms.
4. International data transfers
Some of the recipients listed above may be located outside of Austria or the EU or may process your personal data there. The level of data protection in other countries may not be the same as in Austria. However, we only transfer your personal data to countries for which the EU Commission has decided that they have an adequate level of data protection or we take measures to ensure that all recipients have an adequate level of data protection.
5. Revocation, changes, corrections and updates
Under applicable law, you have the right, among other things (subject to applicable law), to (i) verify whether and what personal data we hold about you and to obtain copies of such data, (ii) request that we correct, amend, or delete your personal data that is inaccurate or not being processed in accordance with the law, (iii) request that we restrict the processing of your personal data, (iv) in certain circumstances, object to the processing of your personal data or withdraw any consent previously given for the processing, such withdrawal not affecting the lawfulness of the processing until the withdrawal (v) request data portability, (vi) know the identity of third parties to whom your personal data is transferred, and (vii) lodge a complaint with the data protection authority.
6. Our contact details
If you have any questions or concerns about the processing of your personal data, please contact us. You can reach us at the following contact details:
vlabs innovation gmbh
Seidengasse 20/3
1070 Vienna, Austria
E-mail: office@vlabs.at
Tel: +43 5522 21531
7. Update of the privacy policy
We reserve the right to make changes to this privacy policy at any time. The privacy policy will be updated regularly and all changes will be published automatically.